Recently, I accepted the invite to be on the MorphL “Get your AI On” podcast, where we talked about AI and marketing. Ciprian and I walked away understanding that this process to build AI is very similar to how we think about marketing campaigns. And we got excited, his team wrote an article. But before that, here’s the comparison that got us here:
Business problem -> Data -> Models -> Measurement -> Active learning/Tuning, rinse, repeat;
If you think about it this way, as a marketer, then it’s not as complicated as it may seem at first glance. Sure, there’s matrix multiplications, there’s big data, algorithms, frameworks, but to know enough to be dangerous, you just need to understand the principles. That point above, plus the amazing list of insight are in the article that I linked below.
Check out MorphL’s full article on how marketers and AI can become better friends.