Thinking big and doing the work

It’s funny that I have to write an article about this, but I recently talked with someone I trust and respect a lot about this topic. He’s been around much longer than I have and has worked with Steve Jobs directly at some point in his life. He’s also consulted with a ton of companies in the Bay Area.

He said that it’s rare to find people that think big and do the work required to implement their ideas. Most people do either one or the other well, and there’s people that don’t do either.

I used to be an ideas only person, well, frankly, because I was lazy. I though I was special just because I existed, so my ideas were great off the bat, so I should have to do any work, let alone hard work to get stuff done. But as I met more and more cool, interesting and successful smart people, I noticed something about them. They all did the hard, grueling work. They stayed up all night to perfect their pitch, the campaign, the proposal, the deck. They didn’t say “it’s good enough”, they pushed for great.

Of course, my lazy nature tried to fight back, but by pushing myself, I saw that if I put in the extra hour, or the extra iteration, I got better and better results. It got me more budgets, raises, promotions, an MBA degree, experience working in competitive markets like London or San Francisco. But even now it’s still hard to do the work, unless I remember why I’m doing it. If it’s meaningful, I’ll put in the hours and deliver my best self.

Something to think about on a Friday evening, as you’re going into the weekend.

Photo by Daniel Chekalov on Unsplash

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