Last week, I stumbled upon a very interesting and rising anonymous, geo-location, text & picture based social network called Whisper. At first you might think it’s just a place for teenage rants, weirdos, shameful confessions, but it’s not.
A brand with the wit and the courage could go to Whisper and test products, test copy, get feedback, launch a new service or just brag a little. Here are strategies that could work.
Fashion brand for teens – cool and hip statements, true or not and confession games, quotes
Tech brands – post your latest gadget whispers
Industrials – whisper about the little things that make life work, like gas for your car, metals for your computer, watch, dishes, a “did you know that” campaign.
Want more? Drop me a line.