No, print media in London is far from dead. Just look at the numbers I mentioned in a previous article – 45% of them haven’t even gone mobile properly. The truth is that they don’t really care yet, they don’t need to invest in expanding their online and mobile presences because they still have access to a captive audience.
You know what the key trait of London and UK is in terms of technology (or lack thereof)? Mobile signal strength and coverage. If you have ever commuted into central London, you have experienced one of the two situations:
- Bad service on the train, no real possibility to read the online news without losing your top while viewing the loading screen.
- No service on the tube (except the few portions where the trains run overground, but there you usually fall under rule #1)
Now think of these two situations, the fact that phone and tablet battery life is limited and precious and the fact that several morning and evening papers are available for free at almost all the tube stations. You should be able to understand now that only one thing can kill the London print media – better telecom infrastructure.
Imagine a 3G connection aboard trains and in the tube. Imagine how many people would rather read the news on their mobile devices than off that pesky, smelly, messy newspaper.
If I were a big online media company and would like to kill all London print media, I’d invest in mobile network expansion. Hell, they’d recover the investment just from selling the extra airtime, not to mention the more advertising they’d drive to their mobile media assets. #foodforthought