How Snapchat snapped with its misleading claims

SnapchatLogoSnapchat, the service teens were using like crazy months ago and was almost bought by Google and Facebook, is now struggling to recover from a FTC settlement regarding its misleading communications with its users. They claimed that the pictures, videos & texts disappear immediately after the timer has expired, yet failed to provide sufficient safety mechanism to prevent print screens or screen captures by third party applications. For this reason, the FTC has imposed that they would have to run a security screening (paywall) program for the next 20 years. This is particularly funny because few analysts give Snapchat any chance of survival in the long run after this massive mess created by this FTC intervention.

Given that they already faced backlash due to a Contacts bug, exposing 4.6 million usernames & phone numbers, I don’t see them making much in the next 6 months, unless they radically change. Seems their CEO should have accepted Facebook’s 3 billion back in 2013.

Image courtesy of Wikimedia

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