How To Choose The Right Investors for Your Startup [with Examples]


I have been involved with startups for the past couple of years and one of the most frequent questions that came to both my mind and in entrepreneurship community discussions is how to choose an investor. This is a two sided question, as both you as an entrepreneur and the investor must find common ground on most things […]

Looking for the new Romanian Country Manager for TransferGo

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I’m heading off to the San Francisco Bay Area in less than 2 months and it’s time to find a capable, passionate and smart person to replace me at TransferGo for the Romanian Country Manager role. For the past year, we’ve worked towards gaining traction in the Romanian diaspora for TransferGo and switching as many […]

Secret Sauce #GrowthHacking book – the review of a preview


I recently got my hands on the free chapter of the Secret Sauce Growth Hacking guide. You can get it too here – In a nutshell, it’s a 14 pages walkthrough on how to get free press, whether you’re a startup or a more established company, but struggling to get your foot in the […]

SEO doesn’t work without branding


Even though TechCrunch now has gone tabloid, they still nail it from time to time. This week, I was reading an article on how the digital marketers decided to skip school, reinvent the wheel and discount all strategic management tools to go directly to instant gratification tactics and/or hacks. My fight to pick right now […]

You can’t capture micro-moments just like that


Recently read about Google’s VP of Marketing saying that the advertising game is “no longer about reach and frequency”, but about capturing micro-moments. While the micro-moment focus is not news coming from Google, they’ve been at it for a while, the real deal here is the fact that a VP of Marketing is suggesting to drop […]

Those who want the EU to fall apart are idiots


I have travelled in almost all the European Union countries and have worked so far in 2 of them. Either for pleasure or for business, every trip was natural and easy to do, borders are open to us with a simple passport or national ID card. It’s fast and it’s cheap to do it. Romania, my […]